The world is changing,
and fast.

Merlin Strategy can help you stay ahead of trends and navigate critical moments.

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Discover our services

Great businesses ensure that their critical stakeholders are aligned ahead of and during critical moments. To do this well requires specific expertise.

At Merlin, we design and execute targeted public policy and stakeholder campaigns, creating compelling arguments that support your strategic aims backed by high quality data and analysis.

We bring professionalism and deep domain expertise to bear in the work that we undertake on behalf of our clients.

Data-driven insights

We use cutting-edge quantitative and qualitative data, tracked over time and tailored to you, to accurately ground our insights and advice.

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Hands-on strategic advice

We don’t just provide you with numbers, we tell you what they actually mean and help you act on them to achieve your goals.

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Relentless client focus

Our dedicated account managers ensure constant communication with our team, to make sure we are ruthlessly focused on your priorities.

Our services

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    Polling

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    Focus Groups

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    Campaign Management

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    Strategy, Communications & Advisory

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    Specialist stakeholder research

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About our founder

Scarlett Maguire, founder of Merlin Strategy

Scarlett Maguire, founder:

Scarlett is a strategist, communications expert and pollster who has spent a decade working at the very centre of British politics and media. Educated at Wadham College, Oxford University,Scarlett partners with corporate, financial and political clients providing data-driven strategic advice to deliver on their long-term aims.

Scarlett is a sought after media commentator on both sides of the Atlantic and regular contributor to BBC News, BBC Radio 4, GB News, Sky News, Bloomberg, Politico and Fox News. She also writes for The Times, Telegraph, Spectator and New Statesman.

Prior to founding Merlin Strategy, Scarlett ran political interview shows, debate programmes and election nights across broadcast media, and worked as a Director at a UK polling company specialising in US and UK politics.

Merlin Polling is trusted by these groups

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Merlin Strategy is a member of the British Polling Council and abides by its rules.

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